Search engines field billions of questions every day. Ever wonder how they know which websites have the most popular and relevant answers? SEO.
Briefly defined, SEO is a marketing activity which focuses getting organic, or unpaid, visits to your website and landing the coveted position at the top of the search engine results page.
If you’re unsure how to join the race to the top, Backlinko.com, shares this intel to help you get there.
RankBrain for the bronze
RankBrain, Google’s third most important ranking factor, ranks websites by how users interact with them. Optimize your website by giving users a compelling reason to click on—and stay on—your page.
Wondering how to do this? And if RankBrain is third, which are the top two most important ranking factors? Read on.
The struggle to get to the top of the search results page is real and you’re going to have to fight for every click.
Backlinko.com’s strategy describes how to:
- Research Google ads to find popular keywords related to your content and include them in your description and title tags
- Include “power words” that tell the searcher that you have the best solution to their problem
Context is king
Search engines scan page tags for keywords, but they also look for the most in-depth content. A page with 2,000 words of comprehensive content will rank higher than a page that is stuffed full of keywords out of context (a practice known as “keyword stuffing.”)
Desktop search is dead
With 60% of all Google searches coming from mobile devices, it makes sense that Google has begun to rank mobile sites in search results. Consistent content between your mobile and desktop sites is crucial to keep users from bouncing off your site. And responsive design is strongly recommended. If you’re not sure how mobile-friendly your site is, try this tool.
Video for the victory
YouTube is the second largest search engine and 55% of all search results include video. To get a bigger piece of the search results pie, consider adding SEO-optimized video to your YouTube channel.
Backlinko.com also suggests embedding videos into your blog posts as an additional strategy to keep eyes on your page.
Raise your voice
Voice searches are up 35 times from 2008 and climbing. Because most voice searches are question-based, create content on your first page that asks and answers a question. If your content appears in a featured snippet, lucky you, you will rise above all the rankings!
Content and links for the win
Google’s first and second most important ranking factors bring us back to SEO basics:
- Content: popular, relevant content that provides real value to users
- Links: high-quality backlinks from high-authority domains
SEO is a whole-brain activity that taps into your creativity and technical know-how. In the end, only the savvy and scrappy will make it to the top of the search results page. Follow these 7 stops to stay ahead of the pack.