When I was 8, the neighborhood girls and I set up our lemonade stands by the post office at noon. We knew exactly who we were targeting: Working people running errands at lunch who probably had money on them. We knew our buyers. We also had a monopoly–there was no other competition on the block. …
Think of your website homepage like your front door. Where your perfect customers feel welcomed and like you totally understand them. Whatever their problem is, you are the perfect one to take care of it. But how do you convey that? With web copy that connects. Everyone is so obsessed with creating copy that converts …
Search engines field billions of questions every day. Ever wonder how they know which websites have the most popular and relevant answers? SEO. Briefly defined, SEO is a marketing activity which focuses getting organic, or unpaid, visits to your website and landing the coveted position at the top of the search engine results page. If …
